Nairobi · Kenya

Building
Africa.

Strategy · Product · Growth · New Ventures
We work with entrepreneurs and institutions to build, transform and grow consequential African businesses.
01 — What we do

From opportunity
to execution.

We help ambitious African businesses solve the problems that sit between strategy and execution — finding growth, building better products, strengthening the business and turning new opportunities into operating reality.

01

Strategy & Growth

Market strategy, customer segmentation, business models, go-to-market, distribution and commercialisation for businesses looking for their next stage of growth.

02

Product & Transformation

Turning strategy into products, experiences and operating models — from proposition and service design to digital transformation and execution.

03

Business & Capital Readiness

Helping businesses understand their capital requirements, sharpen their business case and prepare for credible institutional conversations.

04

New Ventures

Taking new business ideas from opportunity to operating model through research, proposition design, commercial strategy and execution planning.

02 — Who we work with

Built for people
building Africa.

01

Founders

You have built something meaningful and need sharper strategy, stronger execution or a path to the next stage.

02

Growing businesses

You are trying to unlock growth, introduce a new product, strengthen the business or enter a new market.

03

Institutions

You are trying to build something new inside an established organisation — and need to move from ambition to operating reality.

03 — Start with the problem

Come to us with
what's getting in the way.

01

“We have a good product, but growth has stalled.”

02

“We want to launch a new business, but don't know where to start.”

03

“We know we need to transform this part of the business. We need a way to actually do it.”

04

“We need capital, but aren't sure whether the business is ready.”

05

“We see an opportunity in Africa, but need help understanding the market and building the proposition.”

06

“We have the strategy. We need someone to help turn it into a business.”

04 — Building Africa

Africa's future will not be imported.
It will be built.

We believe enduring prosperity comes from building productive enterprises, expanding ownership, forming capital and creating institutions capable of compounding value across generations.

Building Africa is the larger thesis behind Ony Group — our view of what it takes for economic activity to become productive capacity, ownership and enduring institutions.

05 — Selected work

Strategy that gets
close to execution.

Growth strategy

From growth ambition to a commercial system.

Designed a commercial growth approach for an African B2B technology business spanning customer segmentation, acquisition, sales conversion, onboarding, retention and the operating resources required to execute.

Selected engagement · Client undisclosed
Work with Ony Group

What are you
trying to build?

Tell us where you are, what you're trying to achieve and what's getting in the way. If it's a problem we can help solve, we'll start there.